Learn how to protect yourself from trigger leads.

Publish Date: May 2025

If you’ve applied for a loan recently and started receiving calls or emails from unfamiliar lenders, you may have experienced what’s known as a trigger lead — when credit bureaus sell your info after a loan application.

“At Fidelity Bank & Trust, we believe in transparency and protecting your privacy,” said Deb Engler, Chief Lending Officer.  “Which is why we think it’s important for you to know about this little-known industry practice that can catch borrowers off guard,” she added.

Learn more about how to protect your privacy and avoid scams:

WHAT IS A TRIGGER LEAD?
A trigger lead is a marketing product sold by the major credit bureaus. When you apply for a loan, that action is recorded as a hard inquiry on your credit report. Credit bureaus — like Equifax, Experian, and TransUnion — can then sell your information to other lenders who are looking for potential customers.  These lenders get access to limited details about you, such as your name, contact information, and general credit profile.  Armed with this info, they can target you with unsolicited offers, often trying to compete with your original lender.

WHY DOES IT MATTER?
While trigger leads are legal, they can feel intrusive and even predatory. In fact, the American Bankers Association is urging lawmakers to pass legislation banning the practice of credit reporting firms selling consumer contact information to lenders.  Here’s why they can be a problem:

• Confusing and overwhelming – it can be difficult to distinguish legitimate offers from scams.
• Privacy concerns – your personal financial activity is being shared without your direct consent.
• Fraud risk – scammers can pose as legitimate lenders, potentially tricking you into revealing sensitive information.
• Unwanted pressure – you may be bombarded with calls and emails urging you to switch lenders or refinance.

HOW TO PROTECT YOURSELF
You can’t stop your lender from pulling your credit (that’s part of the application process); however, you can take steps to limit or block the sale of your data afterward.  Here’s 4 quick tips to protect your personal information:

1. Opt Out of Pre-Screened Offers
   Visit www.OptOutPrescreen.com or call 1-888-5-OPT-OUT to stop receiving pre-approved credit and insurance offers for five years (or permanently if you choose the mail-in option).
    
2. Register with the National Do Not Call List
   Sign up at www.donotcall.gov to reduce telemarketing calls, including those triggered by credit activity.
    
3. Talk to Your Lender
   When applying for a loan, ask your lender about their data-sharing policies.  At Fidelity Bank & Trust, we’re happy to walk you through exactly how we protect your information.
    
4. Stay Alert for Scams
   Be skeptical of calls or emails claiming to “follow up” on your loan unless they come directly from your lender. Never share personal or financial details unless you’re sure of who you’re speaking with.  When in doubt, hang up and dial us directly.

YOUR HOMETOWN BANK
At Fidelity Bank & Trust, we don’t believe in selling your information. Your trust matters more to us than a sale.  We believe you deserve peace of mind when making big financial decisions, and we’re always happy to answer your questions and guide you through the process with care.

Whether you’re applying for your first home loan, financing a new vehicle, or just want to learn more about your credit, our team is here for you. No pressure. No gimmicks. Just real people helping real people — because that’s how we make hometown lives better.

Have questions? Stop by your local branch or contact us today.